Marketing
Enhance your business marketing and manage your online presence effectively using our comprehensive suite of marketing tools. This documentation covers key features like Automation Rules for notifications, managing your Business Profile, integrating Social Media details, and utilising the Web Presence (Content Management) Module to create and manage your business website.
Automation Rules for Notifications
Purpose
Engage with customers through automated SMS and email notifications. Useful for sending promotions, reminders, and updates.
Setup
Define rules based on specific triggers like booking confirmations, waiting list updates, or client activity.
Example Use Case
Automatically send a discount offer via SMS when a booking is made for the first time.
Business Profile
Overview
Add detailed information about your business and the services provided.
Benefits
Helps customers learn more about your business directly through your booking page.
Social Media Integration
Functionality
Link your business’s social media profiles to increase your online visibility and customer engagement.
Impact
Makes it easy for customers to connect with you on various social media platforms directly from your website or booking page.
Booking Page Customisation
Details
Use the side bar on your booking page to provide additional information about your business and services, enhancing the customer’s booking experience.
Content Management System (CMS)
Capabilities
Build and manage a complete business website with dynamic content updates directly from the system.
Components
Navigation Menu
Organize your website’s structure with a customisable menu.
Landing Pages
Create attractive landing pages with options like a Top Slider, Features Block, and more.
Two Column with Image Block
Showcase your products or services visually alongside descriptive text.
Contact Block
Include a contact form for easy customer feedback or inquiries.
Testimonials Block
Display customer testimonials dynamically to build trust and credibility.
Services Block
List your services or bookings dynamically updated from the system.
Order Menu Block
Feature a dynamic menu for products or services available for order.
Implementing CMS for Business Website
Step-by-Step Guide
- Accessing CMS: Navigate to the CMS module from your dashboard.
- Creating Content: Use the ‘Insert Default Content’ option to quickly setup templates or create custom content blocks.
- Customising Pages: Add or modify content blocks such as text, images, or multimedia to suit your business needs.
- Publishing Content: Review and publish your updates to make them live on your website.
Managing Web Content
Editing Content
Directly edit texts, links, and images through the content management interface.
Organising Pages
Drag and drop content blocks to rearrange components on your web pages.
SEO Optimisation
Utilise the SEO component to improve your website’s search engine ranking.
